When we tried not to match

“It can be funny for us to get home at the end of the day and and out we accidentally matched to an embarrassingly awkward degree.” There is a charming mysteriousness to Jess Hoop- er and Jacob Zinman-Jeanes’ Tumblr project, Trying Not To Match.

The Melbourne couple are known for photographing their daily attire, faces erased with a blue MS Spray Paint swish, and often featuring cameo appearances from their beloved Shepherd Cross Kelpie, Lando. Jess acknowledges the process to be reactive. “It has become a bit of a habit... It’s always been about photographing ourselves together and seeing how what we wear changes over time. It was never supposed to last this long, but I can’t see us stopping anytime soon.”It is no surprise that the couple

Jess acknowledges the process to be reactive. “It has become a bit of a habit... It’s always been about photographing ourselves together and seeing how what we wear changes over time. It was never supposed to last this long, but I can’t see us stopping anytime soon.”It is no surprise that the couple

It is no surprise that the couple are so aesthetically in tune; both have careers that span across graphic design, copywriting, photography and music.

This season we asked Jess and Jacob to interpret some pieces from our Autumn Winter range in their match-y, not so match-y way. The result is a game of dress ups with nods to layering, light-hearted androgyny, and Lando’s eager puppy ears. 

To see Jess and Jacob try not to match more often, visit trying-not-to-match.tumblr.com.

Linda Nguyen, "When we tried not to Match" taken from Vanishing Elephant issue #2